Marketing and Sales

Marketing is a word associated with buying and selling of goods, services and commodities. It is a process of communicating with your customers, knowing their needs and market demand of the co commodities.

It is based on product concept and selling concept i.e. featuring the best qualities of a particular product and then selling that product in the market to customers and businesses and earns a profit.

And due to the increase in technology and knowledge of technology to everyone; the competition between online and offline markets have increased. Both markets are getting flourished and the challenge to be the best has increased exceptionally.

And here we accept the challenge. We, at “Soven Outsourcer”, help you to grow your business and that too without any major ventures. Soven Outsourcer helps you to outsource your business by providing you with hardworking individuals, who are excellent and outstanding in performing their task and duties.

Outsourcing is a method that not only allows you to emphasize on greater things in your business that needs an outlook but well also get your work done by capable candidates so we can take some time for yourself and have relaxing hot coffee.

Not only outsourcing will help you saving some Pounds but also extricate you from coaching employees as we provide you with more experienced and already trained candidates who have good knowledge and skills of “marketing and sales” and other prospects that concern it. Such as SEO, online and offline (Traditional) marketing and ticks and tricks needed that is needed for market planning.

Now let’s explain these services.

SEARCH ENGINE OPTIMISATION (SEO); how it is helpful?

Search engine optimisation helps in making your website, blog or video more attractive and appealing to a search engine.

It helps your site to rank high in the search engine for relevant keywords and phrases.

The search engine helps the viewers to easily navigate your work and make it more prominent and famed, Thus, earning more viewership and response.

Making a homepage by adding fresh content, catchy headlines and dividing some matter into sub-headlines makes it look good. Use of pictures and videos adequate for your write-ups can help in increasing growth in the popularity of your website and web page.

Example

Cloud bakers one of the very famous social site that provides solutions and person to person support to take your business to higher levels. It is exceptional because of –

Direct call to action: talk to someone who does,

Secondary call to action: three thoughts bubble below the main CTA link directly to their products page, allowing the user to learn more information if they are not ready to talk to someone, as suggested by primary CTA.

Online Marketing is Cost-effective them Traditional Marketing?

In the world of cut-throat competition, we need continuous tricks and strategies to promote our brand, increase our sales and reach our high-profit demands. And every company and brand knows that publicity and marketing technique play an acute role in their success and failure.

Marketing technique not only promotes your company and its products but also decides the cost-effectiveness during promotions which sometimes can cost you all your profits. So, deciding the type of marketing approach you use can help you a lot in your business.

TRADITIONAL marketing

which doesn’t happen on online platforms or new media. They use the very first preferences of promotion i.e Television, newspapers, articles, radio, magazines and billboards. These strategies are effective but not as cost-effective as they cost a lot for just a single promotion.

Promotions on local T.V stations can cost you from rupees 1 lakh to 10 lakh and getting a product displayed on a billboard can cost you up to rupees 1 crore. The businesses which have just started and need to advertise themselves cannot afford it as they lack capital.

Traditional media can sometimes be restricted to a certain region or country. For example, if a person wishes his / her brand of chips to be published in a local newspaper then the chances are that only people of a limited region will be able to know about the new snack, which explains that traditional media is a one-way process from brand to consumers.

Moreover, with time these commercials and articles and news articles get fades away and are forgotten. Once the advertisement is taken off from billboard or no longer announced on the radio, people tend to move towards other brands and their own products. They are not able to view then or know about them as much as they want.

Though traditional media is effective and gives you publicity it is not cost-effective and not exactly suitable for a longer run.

Whereas,

ONLINE marketing, new media i.e online or social media platforms are used to encourage your brand power and selling structure. It is a levelled-up way to promote you. We use a platform with higher digits of the audience connected with each other from all over the world.

To start online marketing mainly requires an account on a social media application such as FB, Instagram, Pinterest or LinkedIn.

After we have an account of any of these apps or any other app of our choice we can start uploading about our brand/company products, posting pictures or writing articles about them online. From explaining our product to its production and its uses, we can describe it in upmost details that intrigue the peoples to buy it.

This not only increases brand awareness but also promotes your brand in a faster, effected and financially befitting way. Moreover, people find it so much convenient to know about their needed products by just sitting in their homes and able to know everything about it just through their phones rather than going to the market to search and compare products.

Online marketing is a powerful tool and highly engages itself not only from brand to consumers but also consumers to consumers and brands to brands. You can even compare your product to the products of other people easily and learn from their marketing style.

You can connect to your customers easily and look at their needs and know their viewpoint and introduce them to your product.

It also gives you long term benefits, as advertisements and on TV, radio or newspapers can be replaced but once you posted something on social media only you can up most it or replace it. Therefore, the product lives in limelight for more time and people from not just a region or country will be able to know about that product but the whole world can. This can help in increasing the demand for the product and its increasing sale. Thus, also increase in profits.

“Social media marketing keeps people interested and invested in you and your company.”

Therefore we can conclude that social media marketing is a better, efficient — effective and high profitable — cost-saving way of marketing.

“All you need to do is make an account and get started.”

Ideas that can be implemented in marketing planning

· Conducting college seminars and providing free training and internships to students as it affects the social image and spreads awareness about the company or organisations.

· Contacting start-up through email marketing.

· Online banners on banking sites

· Advertising through business-related or informative mobile applications.

· Advertisements on social media targeting youth.

· Advertisements on social media sites such as LinkedIn, Facebook, Instagram, Pinterest and Twitter.

·Get your business cards into the hand of anyone who can help you in your search for new clients.

· Call your friends and relatives and tell them about your business. Visit them and leave small stacks of business cards and ask them to hand out to their friends.